Whether it was Voltaire or “Uncle Ben” Parker who said it first, but with great power comes great responsibility. It seems almost everyone in marketing and product development is searching for ways to integrate artificial intelligence in any way possible, but is ‘rubbing some AI on it’ always the anwser and what problems can an AI or machine learning solve for us? During this session we will investigate what problems are actually machine-solvable with the current state of technology, we will look into the different models and characteristics and we will try to demystify how these models work in a very accessible way. While this all sounds very theoretical we will definitely provide developers with real-world solutions to everyday usecases that everyone can start leveraging the moment the session has ended.